Back in Blackberry

Guess who’s back, back, back, back again, gain, gain, gain?  It’s not shady, though the other kids in the technological trailer park might be throwing some shade their way.  Ladies and gentlemen, hold on to your horses because the newest technological marvel in the smartphone game is coming to the market just in time for Christmas.  Blackberry is coming back; back in black.  (hyperlink ACDC)

No one thought they could pull it off, but as the resurgence in popularity of old retro technology like vinyl and record players, or windbreakers has shown, the kids of today are ready for the past.  The team at BCM was able to sit down with the new CEO of Blackberry SmartPhones, Derek Schmidt, and ask him what made them decide to give it just one more go. 

“It was really all the GenZ kids and TikTok,” he said.  “Someone discovered an old Blackberry in their parent’s basement, and just like that, we were an overnight sensation again.”  Schmidt says orders have been pouring in non-stop from their vendors who can’t get phones fast enough for the insatiable trend appetite of GenZ, and all major phone carriers are trying to cut an exclusive deal that will muscle out their competition. 

We sat down with some of the GenZ fans to ask them just what about the Blackberry phone is so appealing. 

“It’s just so retro and cool for real for real.” 

“It’s the trendiest thing out there right now. Periodt.” 

“No cap this little tracball thingy is so cheugy I love it. And the full little keyboard thing is so cute.” 

Blackberry has plans to release a red version of the classic phone this fall.