The Hinge of Success

Love is hard, so is brand marketing; wear a helmet.

$1.2 Billion dollars.  That’s what the estimated economic impact the relationship between Taylor Swift and Travis Kelce is estimated to cause between jersey, merchandise, album sales, and NFL viewership.  Never has a relationship been so nationwide, engaging, and caused so many young women who couldn’t name 3 NFL teams two years ago, let alone any other professional sports, to become the most rabid Chiefs fans of all time. 

            Jersey sales, albums sales, concert tickets, podcast listens, game viewership.  These are the metrics that corporate executives love, and soon they may have their own formula and inputs for success.  Late yesterday evening, top executives with the NFL, Capitol records, and Match Group, Inc. –the parent company of Hinge and Tinder—are reported to have opened talks about a deal that could generate billions for all involved.  Their plan for success?  A high profile dating app that would match sports stars with famous musicians for the brand growth of both parties. 

“It’s not just input famous singer and famous sports star and boom you get a billion,” says an NFL exec, who wished to remain anonymous until the deal is inked, “There is legit science behind this, I mean they have to pretend to like each other and have contracts for potential breakups and future relationship growth so that the separation is amicable, and the healthy relationship doesn’t get stale and cease to generate new brand content.” 

Who thought a simple relationship could be so complicated? 

However, this could be a great new marketing opportunity for both the music and sports industries.  Popular musicians will be matched with sports stars, either up and coming or established depending on the fees paid by the sports team and the popularity that the pop star is able to command.  The musician fan girlfriends will start supporting the girl’s boyfriends team, and in repayment of that support, their boyfriends will be forced to buy them concert tickets and albums. 

“It’s really an insane win for all involved,” said Capitol Music Group executive, Brad Schweitzer, “I’m this close to convincing, Ariana Grande to finally go for Jimmy G,” if I can pull it off, then next year Jimmy is in the Super Bowl and Ariana and I both make another billion.”  BCM cannot confirm whether Schweitzer had cartoon dollar signs in his eyes as he said this, but we can confirm that his phone made a cha-ching! sound when he received a text. 

This new partnership venture is currently known as Match Point, and is already in talks with the NFL, NHL, NBA, MLB, MLS, and the PGA, as of this writing the WNBA, WNHL, and Powder Puff league had not been contacted by Match Point, but Caitlyn Clark had accepted a personal invite for a coffee date with Will Dissly.